I can’t believe it’s taken so long to get there.
“I’m surprised it has taken so long to realise they should actually use people of color in their advertising, or hire people of color. “I hope other brands follow us,” he tells HYPEBEAST. Named after the store he founded in the 1970s in upstate New York as a space for people to enjoy art, music, fashion and pop culture, the initiative aims to continue to bring more people of color into the creative industry. In the wake of the Black Lives Matter movement last year, Tommy Hilfiger launched the People’s Place, a program designed to amplify the brand’s efforts and dedication to increasing opportunities in fashion for underrepresented communities. “It’s been great to see how streetwear has continued to evolve and reinvent over the last two decades, and I think the recent revival amongst luxury brands instigated by creative geniuses like Virgil Abloh and Kerby Jean-Raymond has been exciting.” Inspired by their style, and through our early relationships with hip hop artists like Grand Puba, Snoop Dogg, and Aaliyah, our connection to and involvement in streetwear became an integral part of our brand history and DNA that still continues today, especially in our Tommy Jeans label where we stay closely connected to music and modern streetwear culture.” In the ‘90s I saw the streetwear trend emerging in an incredible way with pioneers like Stüssy and Dapper Dan paving the way.
“Long before it was the established norm, I knew I wanted our brand to connect and collaborate with the people who were creating and curating pop culture in that moment. “When I began designing in the ‘70s and ‘80s – first with People’s Place and then when I founded Tommy Hilfiger - I was inspired by the newest, coolest, most innovative minds coming from the worlds of fashion, art, music and entertainment,” he says. Tommy Hilfiger asked HYPEBEAST for the opportunity to clarify and provide context for his remarks relating to streetwear and its origins.
0 kommentar(er)
